Project Title: ART X Live! with Absolut
Client: ART X Lagos
Creative Director: Fatherland Productions
Production Manager: Dare Johnson
Film Editor: Dare Johnson
ART X Live! is an immersive, one-of-a-kind platform that fuses live music and visual art. In partnership with Absolut, this event isn't just a concert; it's a multi-sensory experience that celebrates Nigeria's most exciting young creative talents. Our goal with this video is to bottle the raw, dynamic energy of the event and create a powerful promotional asset that communicates its unique value proposition: where cutting-edge music meets boundary-pushing art.
Target Audience
Primary: Young, culturally-savvy Lagosians and global art/music enthusiasts (Ages 21-35). They are tastemakers, early adopters, and active on social media (Instagram, TikTok). They crave authentic, high-energy experiences that go beyond a standard concert or gallery opening.
Secondary: Corporate partners, art collectors, and future sponsoring brands who need to see the event's scale, professionalism, and incredible audience engagement.
